You can make money without doing evil
Abstract: Maybe you’ve heard about Google’s Project 10 to the 100 and Microsoft’s Imagine Cup. By analyzing these contests, this short article will compare Microsoft vs Google in PR perspective.:
1. Microsoft’ Imagine Cup: “Help Us Change the World!”
[caption id="attachment_74" align="alignnone" width="300" caption="Microsoft ImagineCup 2009"]
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Cited from Imagine Cup’s website: “Now in its seventh year, the Imagine Cup is a global student technology competition focused on finding solutions to real-world issues”
Imagine Cup encourages IT students and even photography and filmmaking students to:
- Contribute their talents to tackling some of the problems the world is facing today
- Learn new technology skills and test themself against other talented students around the world
- Make friends around the world
2. Google’s Project 10 to the 100: “May Those Who Help The Most Win”
According to Project 10100 website, this is “a call for ideas to change the world by helping as many people as possible”.
Well, more info on these two competitions can be found in their websites. What I want to discuss here is about the way Google and Microsoft run these competitions.