Abstract: Maybe you’ve heard about Google’s Project 10 to the 100 and Microsoft’s Imagine Cup. By analyzing these contests, this short article will compare Microsoft vs Google in PR perspective.:
1. Microsoft’ Imagine Cup: “Help Us Change the World!”
[caption id="attachment_74" align="alignnone" width="300" caption="Microsoft ImagineCup 2009"]
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Cited from Imagine Cup’s website: “Now in its seventh year, the Imagine Cup is a global student technology competition focused on finding solutions to real-world issues”
Imagine Cup encourages IT students and even photography and filmmaking students to:
2. Google’s Project 10 to the 100: “May Those Who Help The Most Win”
According to Project 10100 website, this is “a call for ideas to change the world by helping as many people as possible”.
Well, more info on these two competitions can be found in their websites. What I want to discuss here is about the way Google and Microsoft run these competitions.
On the Global Career Expo hosted by University of Technology, Sydney (UTS) last month, I found this wonderful career opportunity: HSBC’s International Management (website: http://www.hsbc.com/1/2/imcareers )

HSBC's International Management
A special point in this program is that HSBC’s IM is available for new graduates. You don’t need 10 years experience to apply, and candidates from any field / background are welcome.
The toughest issue: The candidate must be influent in at least 1 language other than English.
I’ve been dreaming for a career like this for all my life
Gonna apply for this someday. Well, it’s gonna be extremely tough, so wish me luck
This semester I’m taking one subject from Business Faculty, Strategic Business Management. A tough subject for a guy who doesn’t know much about the business theories and concepts like me. But it’s a really cool subject, especially when I’m getting bored with so many theories in IT management.
What special about this subject must be the Business Strategy Game, an online business strategy online game accompanying with Thompson, Strictland & Gamble’s “Crafting & Executing Strategy” book. This is a turn-based game in which 1 turn represents 1 year. Each team of players must make decisions for each year and the result each year will be calculated based on how competitive each decision is (price, quality, advertising budget,…)
I still don’t understand every aspect of this complicated game, so I’m playing 2 other games to learn more about the complicated business world. These 2 games are Monopoly Tycoon and Capitalism II.
Of those two, I highly recommend the Monopoly Tycoon for beginners since it’s easy and quite fun to play.
Capitalism II is much more complicated with full of business stuffs.
Hope that someone out there is playing these games, online playing against human must be much more exciting