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This is my idea submission for Google’s Project 10 to the 100.

What one sentence describes best your idea?
Improve democracy by helping people contribute their opinions to their country’s decision-making process via a Web 2.0 system that can systematically and statistically process feedback information.

Idea descriptions:
Do leaders and managers listen to their people when making decisions? Some of them do, but unfortunately more than half of the world’s population rarely has a chance to contribute their opinions to the decision-making process of their country. Obviously, “where are we going?” is a common question people often ask themselves.
Thanks to the popularity of the Internet and advanced web technologies, we can change that sad fact.
The idea here is to improve democracy and encourage people to contribute their opinions to the decision making process. Every opinion counts! This can be done via an advanced feedback system that can systematically and statistically process the feedback information.
The operating model is like this: Before making an important decision, a leader should propose his/her plan and a SWOT (Strengths / Weaknesses / Opportunities / Threats) analysis on the web system. Then every people will be able to assess the plan and rate/evaluate any items on the SWOT analysis. Moreover, people should be able to add more items to the SWOT analysis. These additional items will later be assessed and rated by other people and so on. Based on community ratings, the system will automatically refine items in the SWOT analysis. After a definable period of time, the final result will be a refined SWOT analysis showing the level of importance and level of impact of each item in the analysis.
The results will help many countries’ leaders and managers make better decisions and ensure the decisions are for the benefit of the people.

What problem does your idea address?
A large percentage of world population does not have a chance to express their opinions when their country leaders making decisions. But every people should have the right to decide things that affect their life, right?
Another issue is that most existing feedback systems only gather feedbacks as raw data, which is useless in macro management. What make this system more effective than many existing feedback systems are the ability to systematically categorize opinions into 4 categories (SWOT) and the ability to evaluate the level of importance and level of impact of each item in the SWOT analysis.

If it becomes a reality, who will benefit most from it:
If this idea becomes a reality, people (especially people in poor countries where democracy is not adequate) will benefit the most. This is because people can contribute their opinions in deciding what is best for them.

Initial steps to get the idea off the ground:
- Get funded
- Define a set of necessary features.
- Define a set of rules for rating and evaluating opinions from people.
- Design a user-friendly and intuitive interface.
- Implement the system in programming codes.
- Revise and make corrective adjustments.
- Launch the system to public.

Optimal outcome:
The optimal outcome of this system is getting a large number of people willing to express their opinions so that the statistical data is meaningful for making decisions. In case of operating independently, a large number of users can have significant power to influence the decision makers.

Australian Dollar (AUD) has lost its value dramatically over the last 3 months. As a result, this is the first time I’ve ever seen goods in Australia cheaper than in the US. It’s a good time to go shopping here.

Just a thought: Exchange rates DO affect the profitability of businesses.

For example, Apple Australia is selling an iPod touch 2nd generation 8GB for 329 AUD, or 208 USD at current exchange rate, which is much lower than the retail price in US: 229 USD.

Better watch out for exchange rate when your business goes global!

(All diagram in this post are from http://www.exchange-rates.org )

Abstract: Maybe you’ve heard about Google’s Project 10 to the 100 and Microsoft’s Imagine Cup. By analyzing these contests, this short article will compare Microsoft vs Google in PR perspective.:

 

1. Microsoft’ Imagine Cup: ”Help Us Change the World!”

Cited from Imagine Cup’s website: “Now in its seventh year, the Imagine Cup is a global student technology competition focused on finding solutions to real-world issues”

Imagine Cup encourages IT students and even photography and filmmaking students to:

• Contribute their talents to tackling some of the problems the world is facing today
• Learn new technology skills and test themself against other talented students around the world
• Make friends around the world

 

2. Google’s Project 10 to the 100: “May Those Who Help The Most Win”

According to Project 10¹⁰⁰ website, this is “a call for ideas to change the world by helping as many people as possible”.

Well, more info on these two competitions can be found in their websites. What I want to discuss here is about the way Google and Microsoft run these competitions.

In my opinion, these are PR campaigns, definitely. 

In case you’re not familiar with what PR is, here’s my short definition: PR (Public Relations) is the practice of building a brand image via social activities that serve the public.

PR and advertising have the same purpose: building brands. However, PR and advertising work in totally different ways. Advertising works just like a broadcast radio that continuously send company’s messages to people hoping some of them will like the messages. On the other hand, PR focuses on interaction between the company and the public. By doing something useful for the public, PR builds a better image of the company.

Let’s get back to the 2 rivals’ campaigns.

Putting aside the flashy slogan, does Micro$oft really want to help the world solving our toughest issues such as poverty and spreading diseases? Then why do they ask candidates “to create real world software and services applications that use Microsoft tools and technology” ? (http://imaginecup.com/Competition/Overview.aspx ).

Stop being so evil!

On the other hand, Google is way better than that. With no stupid “Google technology requirements” or anything like that, Google is really building its image of a “good guy”. Spending 10 million dollars funding 5 winning ideas and doesn’t require anything in return, sounds like Google doesn’t get anything. But that’s the way PR works! Google gets a lot more positive feedbacks and reviews (including this one). What a wise move.

These 2 cases are good PR examples that we should learn. They prove the Google’s philosophy of “You can make money without doing evil” to be an excellent PR concept.

Well done, Google!